How to Find Top Trending & Demanding Products on Amazon (Without Pulling Your Hair Out)

Let’s be honest: finding that one winning product on Amazon that actually sells can feel like playing hide-n-seek with a ninja. You keep looking, it keeps dodging. And no, Amazon doesn’t exactly hand you a list of “Hey bro, sell this and get rich.”

But don’t stress, I got you.

Here’s the real-deal, no-BS way to find hot, trending, in demand products that people are actually buying, not just window shopping.

 

First of All — What Exactly Is a Trending Product? 

A trending product is basically the Amazon version of that one guy who suddenly becomes famous on Instagram. Nobody knew them last week, now they’re everywhere.

It means:

·       People are searching for it a LOT

·       They’re actually buying it

·       The product is climbing the charts faster than your friend who just started gym and won’t shut up about it

Where to Stalk These Trendy Amazon Products (Legally, of course)

Let’s look into some places where you can see what’s hot and what’s just meh.

 1. Amazon Best Sellers Page

 https://www.amazon.com/Best-Sellers/zgbs

This is like peeking into Amazon’s diary. They literally TELL you what’s selling like crazy in every category from electronics to weird kitchen gadgets.

Pro tip: Don’t just stick to page 1. Go deeper into niche categories (like “Pet Camera” instead of just “Electronics”) to find hidden gems.

 

2. Jungle Scout

 https://www.junglescout.com/

Jungle Scout is what Amazon sellers use when they’re done guessing and want hard numbers. It shows:

·       Search volume

·       Sales trends

·       How competitive the product is

·       Profit margins (yes, offcourse)

It ain’t free, but if you’re serious about selling, it’s worth it. Even their free tools and blog give you a crazy good head-start.

 

3. Google Trends

 https://trends.google.com/

Google knows what people are searching for before they even finish typing. Just type in a product name like “portable blender” or “pet grooming kit” and BOOM you’ll see if it’s heating up or dying down.

Pair this with Amazon’s data and you’ve got a serious combo.

 

4. Trend Hunter

 https://www.trendhunter.com/

Not made just for Amazon, but still when you wanna know what people are going crazy for. Great for getting product ideas before they blow up.

Sometimes you’ll see something and go, “Wait, people are buying that!?” and yes, yes they are. The internet is wild.

 

5. Sell The Trend

 https://www.sellthetrend.com/

More geared for dropshippers but super useful for Amazon FBA too. They track product performance across Amazon, Shopify, AliExpress, etc. You can also see:

·       Product launch history

·       Competitor info

·       Facebook ads already running for that product

It’s like being handed the answers to a test but legally.

 

6. Helium 10

 https://www.helium10.com/

If you’re into graphs, numbers, and detailed spy tools… Helium 10 is your jam. It shows:

·       Which keywords are working

·       Which products are making $$$

·       What’s rising or tanking in real-time

They’ve got free tools too, and their Chrome extension is chef’s kiss.

 

Now Let’s Get Real

No matter how many tools you use, here’s some good ol’ street smarts you shouldn’t ignore:

·       Don’t chase fads blindly. Just because something’s trending doesn’t mean it’ll stick around (looking at you, fidget spinners).

·       Check reviews. If a top product has a 2-star average, you might be able to launch a better version and eat their lunch.

·       Think seasonally. Selling snow boots in June? Maybe chill.

·       Use your gut. If YOU wouldn’t buy it, chances are your customer won’t either.

 

Summary (aka for lazy readers)

A quick runthrough:

Tool/Website	What It’s Great For	Link
Amazon Best Sellers	See top-selling stuff right from the source	Link
Jungle Scout	Data-based product scouting	Link
Google Trends	See what’s blowing up online	Link
Trend Hunter	Discover weird + amazing product ideas	Link
Sell The Trend	Multi-platform trend analysis	Link
Helium 10	Deep Amazon-specific analytics & spying	Link

 

To sum it up

You don’t need to be a marketing guru, tech genius, or Jeff Bezos’ long-lost cousin to find good products to sell. You just need to:

·       Use the right tools

·       Think smart

·       Stay updated

·       And not overthink every damn thing

So go ahead, get your research hat on, explore into the weird wonderful world of online trends, and go find your next Amazon bestseller.

And hey, if you end up selling glow in the dark dog pajamas, don’t judge. The internet buys weirder stuff every day.